A3 Namibia Media Survey
July/August 2025 – Prepared by A3 Marketing Services CC
Purpose and Context
This media survey was undertaken by A3 Marketing Services CC to support informed decision-making in the development of advertising strategies and budget allocations. While experienced Namibian marketers are generally familiar with the traditional media channels that have historically yielded results, it remains essential to maintain a forward-looking and adaptive mindset in response to evolving consumer behaviours.
Rapid shifts in audience habits, such as the surge in online meetings during the COVID-19 pandemic or the spike in news engagement following the Fishrot exposé, highlight the necessity of reviewing media consumption patterns on a regular basis.
Disclaimer
A3 Marketing Services CC is not a specialist research agency. Accordingly, the data presented in this report should not be regarded as official or academically validated research. It is intended purely as a supplementary perspective and should be used in conjunction with verified research findings from professional bodies such as MediaMetrics by Vision Africa.
Methodology and Observations
- Promotion Partners: NBC, The Namibian, Desert Radio, Namibia Future Media, Namibia Media Holdings (NMH), Eagle FM, Shipi FM, Energy 100 FM, Urban Sounds, Kosmos 94.1
- Platform Used: SurveySparrow
- Access Limitation: The survey was promoted exclusively online.
- Perception of Security: Some individuals opted not to participate due to privacy concerns.
- Media Coverage Gaps: Some media outlets were unintentionally excluded from the survey.
- Incentivisation: A prize of N$1,000 was awarded to Justmine Garoes.
- Response Count: A total of 5,571 individuals participated in the survey.
- Third-Party Review: Vision Africa has reviewed and processed the data and will release additional insights.
- Ommited Results: We have omitted some questions due to a skip-logic error that skewed the results.
Final Note
A3 Marketing Services CC shares this report free of charge and accepts no liability or responsibility for decisions made based on its contents.
Prepared by:
Konrad Schwieger